Commercial view and comparison to closest competitor.

Volkswagen Touareg commercial

In direct comparison to its closes rival the AUDI SUV.

-VW intensifies their strength as a powerful vehicle by repeatedly showing the SUV pulling a Boeing 747 the shot repetition highlighting its strength.

-VW associates it engine strength with that of the aircraft.

-They downplay the vehicle strength of their opposition by omitting their features from the commercial.

-They also divert our attention from other vehicles entirely