Thursday, April 5, 2012

RANK MODEL OF PERSUASION

Persuaders can choose from four strategies of action:

  • Intensify their own good points.
  • Intensify the weak points of their opposition.
  • Downplay their own weak points
  • Downplay the good points of the opposition

Tactics For Intensifying Persuaders Argument:

  • Repetition: the persuader repeats his strong points continuously.
  • Composition: indicates the proper composition of the speech
  • Association: persuader associates with something or someone of strong reputation

Tactics For Downplaying Persuaders Argument:

  • Omission: persuaders omits their errors.
  • Diversion: creates diversion to distract focus on weak points of the opponents
  • Confusion: creates confusion in the midst of crisis.

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