Persuaders can choose from four strategies of action:
- Intensify their own good points.
- Intensify the weak points of their opposition.
- Downplay their own weak points
- Downplay the good points of the opposition
Tactics For Intensifying Persuaders Argument:
- Repetition: the persuader repeats his strong points continuously.
- Composition: indicates the proper composition of the speech
- Association: persuader associates with something or someone of strong reputation
Tactics For Downplaying Persuaders Argument:
- Omission: persuaders omits their errors.
- Diversion: creates diversion to distract focus on weak points of the opponents
- Confusion: creates confusion in the midst of crisis.
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